LABATT BREWING COMPANY LTD.
AMERICAN VINTAGE HARD ICED TEA
An in-store sampling program that introduced American Vintage Hard Iced Tea to GTA consumers through casual, friendly tastings with brand ambassadors at Beer Store locations.
American Vintage Hard Iced Tea, a bold and refreshing alcoholic beverage, launched a month-long in-store sampling program across Beer Store locations in the GTA to introduce the brand to Ontario consumers. This program featured trained brand ambassadors engaging with customers through guided tastings while ensuring a seamless and enjoyable experience.
Responsibilities included sourcing and training ambassadors, securing store approvals, coordinating logistics, managing inventory, and overseeing on-site execution. Additionally, tracking sample distribution, ensuring brand compliance, and compiling a detailed post-sampling report that provided valuable insights and measurable results for the client.
Deliverables
Event Concepting and IdeationSampling Program DevelopmentBrand Ambassador Sourcing and TrainingLogistics Coordination (Shipping, Inventory Management)Store Partnerships and ApprovalsCreative Briefing (Sampling Stations, Branding)On-Site Execution and ManagementProduct Sampling and Consumer EngagementTracking and Reporting (Sample Distribution, Engagement)Post-Sampling Report Creation and Presentation